Sustainable Business Models: Guidance for Future Farmers (edX)

We will discuss the current context, problems, and opportunities of the value food chain, focusing in particular on the role of the farmer. We explain why creating a good business plan for a farming business is crucial and how to do it step-by-step.

We will first examine a company’s values, norms, and internal factors, thus identifying the strengths and weaknesses of the organization. Using Porter’s Five Forces and the PESTEL analysis, we will examine the external factors affecting the company. It is only after you are aware of all the factors that define and influence a business that we can begin to develop a strategy.

You will learn about market segmentation and be able to determine the target groups that match the value propositions you have created. The last step will be to look at the business model canvas and explain how the nine building blocks interact and can be optimized.